For generations, Edwin has stood out as the leading Asian brand name in jeans fashion. Edwin's style strongly reflects Japanese street fashion, giving the brand the edge over U.S. and European jeans. The name Edwin itself is a play of letters from the word "Denim" and thus the brand's all-time tagline "Denim is Edwin."

Gone are the days where jeans are linked to everything country and western, nor is it a rough men's attire anymore. The evolution of jeans fashion has seen jeans made fit for all occasions. And Edwin jeans are jeans that exude the taste of the future. Sophisticated yet casual. Edgy and original.

Edwin Premium reflects the style of the sophisticated urban generation. With very clean design detailing and the use of darker range of colours, these jeans are even suitable for casual officewear. The presence of selvage implies the higher material quality of the jeans while the extra detailing on its internal lining further highlights Edwin Premium as a pair of iconic jeans. These selvage edges along the outseam of the pants are complemented by matching coin and back pockets. And it is this clean natural edge that does not unravel that gives this pair of jeans its true fashion appeal.

Edwin Premium range for Ladies has the added feature known as darts fitted into the jeans. These darts which you can find at the top back or bottom back of your jeans, help tailors a better cut that encourages a slimmer look. The hand sand blast treatment to the front part of the jeans adds ruggedness to the jeans while the embroidered coin pocket and premium leather patch further highlight Edwin Premium Jeans.

Edwin Blue-trip with its vintage washes and ripped style effect is made for the young and wild. This iconic pair of jeans is personalised with its double stitch identity on the coin pocket which is further complemented by a matching yellow canvas patch and yellow cloth zippers. The jeans' unique identity does not ends there. On the inside you'll discover that the jeans' Herringbone waistband is also beautifully embroidered. And it is these very details that define Edwin Blue-trip, giving this jeans its true fashion appeal.

And it is more than just mere designs that achieve a look. Edwin employs different fabrics for its different range of products. The use of salvage denim with its red edging gives Premium its ultimate touch of being a high profile jeans while the use of organic material ensures not only a safer but more comfortable fit to all our jeans. Because to make you look good in jeans and to make jeans look good on you is after all, what Edwin is about.