Who We Are

For generations, EDWIN®️ has stood out as the leading Asian brand name in jeans fashion.

EDWIN’s®️ style strongly reflects Japanese street fashion, giving the brand the edge over U.S. and European jeans. The name EDWIN®️ itself is a play of letters from the word “Denim” and thus the brand’s all-time tagline “Denim is EDWIN®️.”

Gone are the days where jeans are linked to everything country and western, nor is it a rough men’s attire anymore. The evolution of jeans fashion has seen jeans made fit for all occasions. And EDWIN®️ jeans are jeans that exude the taste of the future. Sophisticated yet casual. Edgy and original.washes from archive references, pre-dating 1947.